Cadbury, Britain's leading confectionary, has become the latest Tier Two Supporter of the London 2012 Games.
As official Confectionary and Ice Cream Supporter, the company will have rights to put the London 2012 mark on their products, as well as marketing rights to Team GB and Para-Olympic GB. At Games-time all confectionery and packaged ice cream sold at venues and within the Olympic Park will be supplied by Cadbury.
Cadbury, based in Bournville, has strong experience supporting major sporting events. The company was an official supplier of the Sydney Games in 2000, as well as the Commonwealth Games in Manchester 2002 and Melbourne 2006.
Following the appointment of Deloitte as Professional Services Supporter las year, they are the second Tier London Two Supporter.
'Following the success of Team GB and ParalympicGB this summer, we all came from Beijing with a spring in our step and this has been replicated in the commercial sector – there has been a surge of interest in London 2012 and I am thrilled that Cadbury – another great and trusted British brand – has come on board' , says London 2012 Executive Paul Deighton.
'They have a great track record supporting both major sporting events and community initiatives and we welcome them to the London 2012 family. This is another fantastic achievement for the commercial programme and with this deal we have now raised over ?430m, which is well on our way to our domestic sponsorship target as part of the ?2bn required to stage the Games in 2012' also said Deighton.
Todd Stitzer, CEO Cadbury plc, said that for almost 200 years Cadbury had been part of the fabric of British life and that they were extremely proud to be a supporter of the London 2012 Olympic Games and Paralympic Games. Since john Cadbury had opened a chocolate shop in Birmingam in 1824, they had strived to be a company that is both performance driven and values led- a philosophy that is at one with the long held ethos of the Games: inspiration, optimism and community.
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